Observation in KFC Cheras Selatan

On 2/12/2012 which is my birthday, i went to celebrate with my sister to eat KFC in Aeon Cheras Selatan besides doing observation for the business research.

I reached KFC around 2pm and started to do observation.

I am using 15 minutes interval for 10 session as my observation result on what types of customers do KFC encounter.

the KFC area

Most of the customers choose to dine-in their KFC food.

Chinese, Malay and Indian people are queue up to buy KFC

The observation has been taken around 2 and a half hours to done my observation. Due to it is weekends, therefore there are quite number of people went to KFC to dine in and take away their favourites chicken. =D

The following is my observation for the 10 sessions:

• A total of  73 Malay went to KFC to eat during the 10 sessions.
• A total of 72 Chinese enter the shop.
• A total of 12 Indian went to KFC during 10 sessions.
• A total of  117  adults and 43 teenagers went to KFC.
• A total of 32 customers went to KFC with their family members.
• There are 79 male customers and 78 female customers went to KFC.
• A total of 112 customers dine-in their KFC meals.
• A total of 45 customers take away their food from KFC restaurant.
• A total of 147 customers that are average-sized body.
• A total of 10 fatty-sized of customers went to KFC. 
• A total of 157 customers went to KFC for 10 sessions.